Introduction to Strategic Planning

“What’s the point of a strategic plan? We’re too small to need one and just need to find more funding.”

This course will answer the first question – and explain why it’s usually not a distraction for new and smaller organisations to invest in strategic planning but a solid step towards increased funding and better services.

Trainer: Philip Parry
Date: Tuesday 20 September, 2022 - 13:00 to 16:30
Prices: Full members £55.00, Affiliates £77.00, Non members £94.00

What is this course about?

It’s an introduction to strategic plans – what they are, why we have them and how to develop and use them.
Strategic plans can sound bureaucratic, unnecessary or irrelevant to young organisations still finding their feet and establishing their services. 

However, good strategic plans can be simple, help to keep everyone focused as an organisation evolves quickly and increase efficient working by clearly setting out priorities It can also be a useful tool to avoid the same discussions and same decisions happening repeatedly. 

Looking to the future is especially challenging at the moment, and it’s easy to think that planning too far ahead is a waste of time. But when the next year or two is so uncertain a strategic plan is even more essential to ensure you keep focused on where your organisation can create most impact.


What will you learn?

  • What a strategic plan is and why to have one.
  • How strategic planning can provide the stepping stones between start up energy and stable growth.
  • How to assess your present position and complete simple analyses (such as SWOT) to assess future priorities.
  • How to review current operations as part of developing/refreshing a strategic plan.
  • Translating your analysis into strategic goals.
  • Reviewing your Business Plan in the light of strategic goals.


Who is this course for?

Trustees, directors and staff with responsibility for future strategy and business planning. 
It’s designed for organisations that don’t currently have a strategic plan or who have invested limited time in strategy in the past. 

It is suitable for start-ups, young organisations in their first years of growth and groups that may have been established and successful for some time without looking too far into the future.

Attendees must be familiar with their: 

  • Business plan (if there is one)
  • Governing document
  • Current and potential services
  • Stakeholders: clients, beneficiaries and communities
  • Familiar with the organisations fundraising 



  • Standard price: £94 

Voscur membership is free for small organisations.

If you would like to benefit from VCSE Academy discounts and other benefits, you can register for Voscur membership today 

Discounted rates for Voscur Members and Affiliates:

Voscur Members: £55  Voscur Affiliates: £77 


What else do you need to know?

This course is scheduled to run online, to take part, you will need a laptop with a camera, microphone, and Wi-Fi. You won't need any other software. 

You will be emailed an invitation with a link to join the online training the day before the course.

For more information about coronavirus, see 


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